Empower your organization to act

Close the loop

Empower your organization to act

Taking immediate action on what your customers tell you about your customer experience is critical, especially when optimizing your CX in a hypercompetitive digital environment.

OpinionLab provides comprehensive Data Visualization and Advanced Analytics to interpret your customer feedback in the right context, in real-time to drive immediate action and significant improvement to the quality and consistency of your customer experience.

Auto response

Engage customers in the moment of truth

Delight your customers by immediately responding to their feedback from within their experience with automated responses tailored to meet specific scenarios.

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Get the right information to the right people

Target stakeholders across your organization with specific information, automatically distributed by email based on triggers you define, to empower real-time action on your customers’ feedback.

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Activate your organization

Ensure visibility, understanding and collaboration by connecting relevant internal stakeholders to quickly resolve issues and take advantage of opportunities identified in individual open text customer comments.

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Data Visualization

Visualize your VoC to focus and act

Real-time customer experience analytics in a variety of visually compelling formats to understand and act upon the main issues faced across your business.

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Advanced Analytics

Deeper, customizable insights

Extract and interpret the Voice of Customer information you collect for actionable insights that drive CX improvements.

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More efficient and effective action

OpinionLab seamlessly integrates with a range of other solutions – including session replay, CRM, web analytics, text analytics and multivariate testing – for faster, more focused CX analysis and action.​

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