Actionable, page specific feedback

Website feedback

The key to an optimized online experience

OpinionLab’s website feedback solution offers your customers the opportunity to speak to you at all points of their online journey. Our customer-initiated Dynamic Comment Card provides a clear method to collect the data you need to capture your true Voice of Customer and the page-specific context required to take real-time action.

The key to an optimized online experience
Feedback not surveys

Key benefits

Opt-in methodology: Engage with your customers when and how they – rather than you – want to ensure you receive accurate customer experience insight.

Encourage customer completion: Simple, straightforward lay-out encourages feedback; open text gives your customers the opportunity to say whatever is on their mind, while ratings scales assess different aspects of your web experience.

Flexible application: Customize our Dynamic Comment Card to specific pages on your website to gain different insights depending on where your visitor is in the customer journey.

Context to act

Turn your website feedback into actionable insights

Our website feedback solution provides you deep, context rich data. Turn feedback into action to improve online satisfaction, drive conversions and enhance your overall customer experience.

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