Strategy Guide: The future of customer journey mapping

Download this Strategy Guide to find out:

  • How customer journey maps can be the difference between winning and losing when it comes to CX
  • Six emerging trends to inform your customer journey mapping strategies
  • Why Voice of Customer is the missing ingredient missed by many when building customer journey maps
 

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Six emerging trends to inform your customer journey mapping strategies

Forrester claims that almost three-quarters of companies aim to be CX leaders and 63% map customer experiences but only 25% say their companies’ CX programs actually improve CX.

What does this tell us? That most customer journey maps are not currently achieving their intended results.

However, companies are becoming increasingly innovative in their efforts to improve. Download this Strategy Guide to find out about six of the key emerging trends in customer journey mapping.


About OpinionLab

OpinionLab, A Verint Company, believes that listening to your customers is important, but more important is the need for you to listen to them on their terms and react quickly and effectively to what they tell you. Hundreds of the world’s leading brands today trust OpinionLab to optimize customer experience and drive engagement across multiple channels.

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