Six emerging trends to inform your customer journey mapping strategies
Forrester claims that almost three-quarters of companies aim to be CX leaders and 63% map customer experiences but only 25% say their companiesâ€™ CX programs actually improve CX.
What does this tell us? That most customer journey maps are not currently achieving their intended results.
However, companies are becoming increasingly innovative in their efforts to improve. Download this Strategy Guide to find out about six of the key emerging trends in customer journey mapping.
OpinionLab, A Verint Company, believes that listening to your customers is important, but more important is the need for you to listen to them on their terms and react quickly and effectively to what they tell you. Hundreds of the worldâ€™s leading brands today trust OpinionLab to optimize customer experience and drive engagement across multiple channels.