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The rise of digital continues at a staggering rate, with total digital media usage up 40% between December 2013 and December 2016. Your website, increasingly a portal to every interaction digital or otherwise, is likely to be subject to more scrutiny than any other engagement point – both by you, as you think about ways to optimize performance, and your customers, who increasingly live their lives online and therefore have the highest digital standards.
How can you drive desired business results via your digital experience? This is now a multi-billion pound question for most organizations. It’s no surprise therefore that many look either to a partial or complete website redesign to drive impactful changes.
But where do you start with such a big challenge? And how do you build a new website that drives desired business results? It’s not easy so there are a lot of factors to consider. This Strategy Guide outlines six steps for website redesign success.
OpinionLab, A Verint Company, believes that listening to your customers is important, but more important is the need for you to listen to them on their terms and react quickly and effectively to what they tell you. Hundreds of the world’s leading brands today trust OpinionLab to optimize customer experience and drive engagement across multiple channels.