Voice of Customer market leader continues momentum with powerful product innovation and major customer wins.
Chicago, IL – April 20, 2016 – OpinionLab, the longtime leader in enterprise Voice of Customer (VoC) solutions that enable real-time action, today announced another year of record corporate growth.
The company posted record revenue and client growth in 2015 adding dozens of leading brands to its portfolio. 2015 also marked record expansion of OpinionLab’s footprint within existing customers as companies aggressively accelerated OpinionLab’s deployment across their global enterprises. This growth is a clear reflection of the importance of OpinionLab’s VoC solution to enterprises seeking to differentiate through customer experience (CX) in an increasingly complex marketplace.
- Continuing its drumbeat of innovation, OpinionLab’s Summer 2015 release extended the advantages of digital consumer initiated engagement into physical locations. Companies can for the first time seamlessly connect consumer feedback gathered through digital channels such as smartphones with specific physical locations. Leading retailers have embraced this innovation and are now leveraging OpinionLab’s unique context-driven solution to understand and act upon non-buyer behavior.
OpinionLab also recently announced its Winter 2016 release. Winter 2016 delivers new ways for organizations to collaborate and better close the loop with their customers.
OpinionLab’s location solutions, combined with advanced collaboration capabilities, provide unique and demonstrable value to omnichannel enterprises.
- Bolstering an industry-leading customer roster, OpinionLab added dozens of new enterprise customers in 2015 including 10 additional Fortune 500 customers.
- To scale its operations to support rapid growth and ongoing client success, OpinionLab also continued to build out its leadership team appointing veteran technology leader Barry Atkinson Vice President of Technology and Operations.
“Customer journeys are becoming increasing complex. Leading enterprises recognize the need to engage with customers throughout that journey, and act on their feedback faster, to drive competitive advantage,” said Sean Fallon, CEO of OpinionLab. “Our proven technology, accelerating innovation and deep industry knowledge positions us incredibly well for continued success and expansion in this dynamic market.”
OpinionLab is a high-growth SaaS provider of continuous Voice of Customer listening solutions that drive smarter, real-time business action to deliver a high quality and consistent customer experience. The world’s largest brands, including: 4 of the top 5 U.S. retailers; 8 of the 10 largest American banks; the 5 largest U.S. insurance companies; and 3 of the top 4 U.S. airlines use OpinionLab to optimize customer experience and drive engagement across channels. OpinionLab continuously introduces new innovation to serve marketing and customer experience leaders, and is accelerating all aspects of its business to best serve the needs of its global customer base.
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