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Cookies policy

OpinionLab is a Voice of Customer company that empowers consumers with an easy tool for sending comments to the brands they use. At the same time, we help those brands better listen to and engage with customers by making sure your message is heard, understood, and acted on.

This Cookies Policy describes OpinionLab’s use of cookies on our website It does not cover cookies used through the websites of our subscribers that may feature the [+] feedback link or other OpinionLab product(s). Please see the relevant privacy statement of the subscriber’s website for details regarding information gathered through that subscriber’s website.

What are cookies and what do they do?

Cookies are text files stored on your computer that are created when you visit websites that use cookies. They are used to store and retrieve information that can be used for purposes such as site preferences, remembering prior visits or login information, or what pages or items on a website you have looked at before. Cookies expire and are deleted at a date specified in the cookie, or, if no expiration date is set, the cookie is deleted at the end of the browsing session.

How are cookies used on

OpinionLab uses cookies to store information about current and prior visits, login information, and to enable enhanced features such as contact forms. If you choose to disable cookies you will still be able to use and browse, but some features may be unavailable.

OpinionLab also uses partners to provide certain services to enhance our website, such as contact forms and visitor statistics.

Our website also includes “share page” widgets that allow you to easily share content on various social network websites (including Twitter, Facebook and LinkedIn). These websites might also set cookies when you use them, over which we have no control. Please see the relevant social network website for details on the cookies that they use. uses the following types of cookies:

  • Strictly necessary cookies:
    These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for, like shopping baskets, cannot be provided.
  • Performance cookies:
    These cookies collect information on how visitors use our website, such as which pages are the most popular and whether error messages occur. Performance cookies do not collect information that identifies you and performance information is aggregated and anonymous. Performance cookies are used only to improve how our website works.
  • Functionality cookies:
    These cookies allow our website to remember personalized settings that enable enhanced features. Functionality cookies cannot be used by other sites to track you.
  • Targeted Advertising cookies:
    OpinionLab does not use marketing cookies and does not track.

These are details of the main cookies that we use and what they are used for:

Cookie Purpose Duration
Used for web analytics, such as to count unique visitors to our site and to determine how visitors were linked to our site. _utma – 2 years
_utmb – 30 minutes
_utmc – Expires with session
_utmz – 6 months
__CT_DATA Used for web analytics, which help us understand how visitors use our web pages. 365 days
Used for web analytics, which help us understand how visitors use our web pages. WRUID – 365 days
WRIgnore – 10 minutes
__atuvc Used for “AddThis” buttons to share the page on social networking sites. 2 years
oo_r Stores url rated by user 1 hour
* SessionID Used as a temporary session ID Expires with session
* logon Used to detect whether a user is actively logged on. Expires with session
* url Domain selected by logged-in users (your customer domain). Expires with session
* lt Stores the date 30 days in the future, which is used as a parameter in many of our tools. Expires with session
* auth Authorization string from our servers. Expires with session
* cs Denotes whether the user is logged in as an OpinionLab customer representative. Expires with session
* subscriber_id Stores the user’s subscriber ID for OpinionLab. Expires with session
oo_counter Maintains the last “comment cards collected” value that is displayed on the website. Expires with session

How do I change my cookie settings?

Cookies are usually enabled by default. All major internet browsers support disabling or deleting cookies. Information on how to manage cookies on major browsers is available at

More information about cookies

To find out more about cookies, including how they work and how to manage or delete them, visit


By using our website, you consent to the use of cookies as described in this Cookies Policy. If you do not agree to this, do not use this website or OpinionLab products or services.


This Cookies Policy may be updated from time to time for any reason. We will notify you of any changes to our Cookies Policy by posting the new Cookies Policy on this page. Please consult this Cookies Policy regularly for any changes.​

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