CX LabNotes Blog

Our latest Customer Opinion Index Report is live!

April 14, 2015

I’m very excited to announce that we just published the latest edition of our Customer Opinion Index (COI) benchmark report, which is now available for download on our website. This exclusive report from OpinionLab tracks 60+ customer experience benchmarks across … Continue reading

The importance of customer community

March 27, 2015

An interesting phenomenon enjoyed by many leading brands is that as you deliver value to more and more customers, a customer community of interest forms around your brand. Some are obvious. Have your ever walked by an Apple Store the … Continue reading

Free your mind: Voice of Customer

March 12, 2015

A guest blog post by Bill Bruno, CEO of Stratigent, a market leader in multi-channel analytics. When people hear the phrase “Voice of Customer” (VOC) they instantly think of surveys and comment cards deployed on their website. The problem is: … Continue reading

Why are CX diagnostics important?

March 6, 2015

As a client-side marketer, before joining OpinionLab, I was already very attuned to the importance of customer experience, or CX, as a key market differentiator for brands. According to a recent Gartner study, 89% of marketing leaders said they expected … Continue reading

We’ve landed at eTail West 2015

February 17, 2015

Created by retailers for retailers, eTail West has one goal in mind. Transform retail. Together. It’s a one-stop shop for eCommerce and multi-channel retail innovators that covers topics like digital engagement, mobile, customer acquisition and retail’s hottest topics. Surrounding yourself … Continue reading

Our Winter Release extends our track record of VoC innovation

February 12, 2015

From its inception through to the present day, OpinionLab has always put a high value on innovation. Innovation is central to our value proposition and is integral to our business culture. We hire innovative minds and we err on the … Continue reading

The shopping destination of the future: the Mall

January 13, 2015

American shopping malls are iconic institutions, born in the 50s and the quintessential centerpieces of teenage culture in the 80s. Who can think back to the mall madness of the 80s without conjuring up images of Spicoli, Stacy, Linda and … Continue reading

Consumers speak out about customer experiences on Cyber Monday 2014

December 15, 2014

With over $2 billion in ecommerce transactions, Cyber Monday 2014 marked the single heaviest day of online spending in U.S. history. But we’re not just talking the pure dollars and cents that come from clicking the “buy now” button. To … Continue reading

COI release: it’s an indicator of customer experience excellence

September 9, 2014

We’re very excited to announce the release of our latest Customer Opinion Index (COI) Report. This report marks the one-year anniversary of the release of the very first COI Report–an important milestone for the COI, as it continues to be … Continue reading

We’ve made the Inc 5000 list…again!

September 5, 2014

  In the SaaS world, momentum is king. And there’s no better indicator of momentum than placing on the Inc. 5000 list, which celebrates and ranks the 5,000 fastest growing private companies in the United States. We’re incredibly excited to have … Continue reading

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