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News & Media

See the latest announcements from across OpinionLab and read our latest media coverage.

Making the case for in-store tracking Simon Uwins Mobile technologies offer tremendous potential to retailers and CPG brands to influence customer behavior in the aisle. However, persuading customers of the benefits of tracking them in-store is clearly a major challenge. An OpinionLab study earlier this … Continue reading

What retail stores want to do with your consumer data Eli Epstein In 2014, it shouldn’t come as a shock to hear that retailers are monitoring your movements and actions when you shop online. Online stores commonly track your cookies (check their privacy statement) to find out where you’ve … Continue reading

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