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See the latest announcements from across OpinionLab and read our latest media coverage.

OpinionLab study offers fresh insight into millennials, malls & the future of the store

OpinionLab research finds that Millennials are the only generation that prefer the mall to shopping online (37% to 27%) – and more than half (59%) plan to go to the mall at least once a month this summer Chicago, Illinois … Continue reading

Study shows millennials like going to the mall

Retail Dive by Daphne Howland Dive Brief: 37% of shoppers between the ages of 18 and 29 would rather shop in physical stores, compared to 27% who prefer to shop online, according to a study by customer experience consulting firm … Continue reading

Study shows millennials prefer malls to online shopping OpinionLab has released a new study that provides a snapshot of Millennials as they shop in malls and stores across the country. The study analyzes Millennials alongside other generations to find that the mall is far from dead for … Continue reading

Millennials don’t want to shop where you may think

CNBC by Krystina Gustafson The mall’s future is looking a little brighter. According to a new study by OpinionLab, digitally-savvy millennials are the only generation that prefers shopping malls over shopping carts, despite their penchant for technology.

OpinionLab appoints Sean Fallon as Chief Executive Officer

Seasoned tech executive to accelerate growth to meet surging market demand for omnichannel Voice of Customer solutions Chicago, IL — May 19, 2014 — OpinionLab, the global leader in omnichannel Voice of Customer solutions, today announced the appointment of Sean … Continue reading

Consumer Survey Fatigue’s Impact on Brand Perception

1to1 Media by Anna Papachristos Marketers are currently moving into the new era of customer feedback. While traditional surveys came to be in an environment where such information was scarce, it’s no longer quite so difficult for marketers to determine … Continue reading

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