News & Media

Back to Resources
News & Media

See the latest announcements from across OpinionLab and read our latest media coverage.

Shoppers saying no to in-store snooping

Retail Wire by Tom Ryan According to a recent survey from OpinionLab, eight out of 10 shoppers do not want stores to track their movements via smartphone. Only 12 percent of respondents stated that shoppers should be automatically tracked. 

In-store cell phone tracking pits consumers against retailers

AdAge by Jonathan Levitt When it comes to surveillance, NSA whistleblower Edward Snowden knows how to make headlines. In a video keynote at SXSW last month, he implored technologists to use encryption to “fix” the problem of government surveillance. But … Continue reading

Survey: shoppers aren’t crazy about in-store smartphone tracking

Wall Street Cheat Street by Emily Coyle Location-based technologies are growing in popularity for retailers that want to send offers and messages to customers who are using their mobile phones while shopping, but as it turns out, shoppers aren’t too … Continue reading

Consumers do not want to be stalked in-store via smartphone

Consumers are less likely to shop in a store that has a smartphone tracking program in place, even if it is a favorite retailer, according to a new survey from OpinionLab. Continue reading

U.S. consumers reject in-store tracking said survey

GPS Business News Ludovic Privat OpinionLab research finds that 8 out of 10 U.S. shoppers do not want stores to track their movements via smartphone. Data security (68.5%) and spying (67%) are top concerns cited by consumers around cellphone tracking … Continue reading

Should rightsizing be retail’s next big step?

MultiChannel Merchant by Jonathan Levitt Are retail stores destined to be a relic? The media has been overrun lately with news that Staples, RadioShack, JC Penney, Abercrombie & Fitch and other iconic retailers have plans to shutter thousands of U.S. … Continue reading

Let's get started

Contact For Demo