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View the latest OpinionLab infographics exploring the most cutting edge customer experience and Voice of Customer trends.

Shoppers Reject In-Store Tracking by Retailers

In early March, OpinionLab assembled a panel of over 1,000 consumers, consisting of a variety of genders, ages and demographic backgrounds. We wanted to know just what this eclectic group of consumers really thought about the notion of in-store tracking … Continue reading

OpinionLab’s Customer Opinion Index Report Holiday Preview

The Customer Opinion Index (COI) is a proprietary measure of brand health, calculated on a 0 to 1000 scale, and incorporates overall experience ratings, customer satisfaction and loyalty ratings, customer intent performance, open-ended comments, as well as ratings of the … Continue reading

Holiday 2012 e-Commerce Customer Experience

OpinionLab analyzed over 43,000 pieces of user retail commerce site feedback for slightly over a month.  

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