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News & Media

See the latest announcements from across OpinionLab and read our latest media coverage.

5 ways to improve marketing surveys

CMS Wire To survey or not to survey — that is the question in this short-attention-span world of the customer. Some people claim you can say goodbye to online surveys and argue solicited surveys are pointless. Others, though, say surveys are OK, as … Continue reading

OpinionLab Customer Opinion Index finds digital experiences continue to fall short of consumer expectations

Despite unprecedented digital innovation, consumer sentiment sinks in last months of 2013 Chicago, Illinois, February 10, 2014 — OpinionLab, the pioneer and global leader in Omnichannel Voice of Customer (VoC) feedback solutions, today released the findings of its newest Customer … Continue reading

Social media marketing magazines names the top CMOs on twitter

Social Media Marketing Magazine These are the top 100 Chief Marketing Officers around the world who were active on Twitter as of February 10, 2014. Although it’s organized by number of followers, additions to—and removals from—this list are determined by … Continue reading

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