CX LabNotes Blog ( February 2014 )

Our blog features the latest views from across our business. Subscribe to have each post sent directly to your inbox.​

5 Ways to Improve Marketing Surveys

February 27, 2014

To survey or not to survey — that is the question in this short-attention-span world of the customer. Some people claim you can say goodbye to online surveys and argue solicited surveys are pointless. Others, though, say surveys are OK, as long as … Continue reading

COI performance: financial services and insurance

February 20, 2014

This is the second in our series of posts that look at industry trends in our latest COI Report. Last week, we took a look at customer experience trends impacting the retail and eTail industries, and today we’ll turn our … Continue reading

COI performance: omnichannel vs. etail

February 14, 2014

OpinionLab just released its latest Customer Opinion Index (COI) Report, which delves into customer experience and customer satisfaction trends across multiple industries through Q4 2013. Based on a sophisticated measurement model designed specifically for an omnichannel world, the COI is a key … Continue reading

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