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June 21, 2012
Brands can die a quick death in today’s consumer powered world. Fueled by the emergence of smartphones, youtube videos are creating megastars and dirty laundry is being aired daily for companies across the country. One small complaint goes viral in … Continue reading
June 15, 2012
Long surveys suck. They’re abusive, collect mostly useless feedback and have been known to cause ulcers. And frankly, consumers haven’t been excited about the $2 bribe to take a fifteen minute survey since about 1999. But when moving from the outdated … Continue reading
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