CX LabNotes Blog ( June 2012 )

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The power of thank you

June 28, 2012

Were you born in a barn? Raised on a raft? I know your mother taught you better: when someone does something nice for you, you say “Thank you!” You know that your users’ comments and opinions are invaluable, so why … Continue reading

Oh yes they did…almost

June 21, 2012

Brands can die a quick death in today’s consumer powered world. Fueled by the emergence of smartphones, youtube videos are creating megastars and dirty laundry is being aired daily for companies across the country. One small complaint goes viral in … Continue reading

Interception

June 20, 2012

Sounds all ominous and dark doesn’t it? Clearly, I’m no Christopher Nolan, and this isn’t a big budget action flick spoiler alert. (I know, I’m sorry) Just like the twists and turns delivered in the movie, data can play tricks … Continue reading

A horse of a different color

June 15, 2012

Long surveys suck. They’re abusive, collect mostly useless feedback and have been known to cause ulcers. And frankly, consumers haven’t been excited about the $2 bribe to take a fifteen minute survey since about 1999. But when moving from the outdated … Continue reading

You are what you ask

June 7, 2012

The off-the-rack OpinionLab comment card template is great; you can capture an awful lot of useful data with an open comments field and standard page ratings. It’s the backbone of the OpinionLab methodology, and many clients use the vanilla card … Continue reading

Timing is everything

June 6, 2012

Tick tock. Tick tock. There never seems to be enough time in the day. We’re always rushing from one place to another, wishing those hours ticking by would delay just once. This is especially true when it comes to our … Continue reading

This isn’t a pop up video

June 4, 2012

Can you remember the last time you clicked on a pop-up? Or even better, can you remember the last time you got anything good from that pop-up? Most consumers equate pop-ups with either the VH1 program of the 90’s (anyone?) … Continue reading

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