CX LabNotes Blog ( April 2012 )

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We’re self-proclaimed feedback geeks

April 30, 2012

OK, so we admit it; we’re feedback geeks. When discussion turns to improving customer experience in the VoC space, our eyes widen and our pulses quicken. It’s our raison d’être, and it all starts with that little word, “feedback.” It’s … Continue reading

Creativity with impact

April 20, 2012

At the Forrester Marketing Leadership Forum this week, I enjoyed a variety of insightful presentations from forward-thinking executives at Coca-Cola, Oracle, and HP, among others. One of my favorites came from Ann Lewnes of Adobe, who discussed the company’s brand … Continue reading

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