OpinionLab empowers you to leverage the Voice of your Customer (VoC) to make smarter and faster business decisions.
How? By enabling you to give your customers a voice from within their customer experience (CX), completely on their terms, capturing rich context regarding their feedback, and then applying advanced analytics to take real-time and targeted action. The result: improvements to the consistency and quality of your CX that deliver measurable business impact.
OpinionLab has been a market leader in the CX space for over a decade, trusted by hundreds of the world’s leading companies to turn Voice of Customer into competitive advantage.
Behind our iconic [+] feedback tab that empowers your customers to let you know what's on their minds, our enterprise Software-as-a-Service solution provides you the context and the tools you need to take immediate action on what your customers want you to know.
A digital pioneer, OpinionLab now applies innovation and deep market understanding to help you securely and effectively engage with your customers throughout their cross-channel customer journey.
From top retailers and financial services providers to major travel and hospitality companies, OpinionLab is a trusted enterprise partner to hundreds of the world’s leading brands. The common denominator is a passion for listening to, and taking action on, customer feedback to improve CX and deliver business results.
Q&A with Forrester Principal Analyst Maxie Schmidt: How CX delivers business value
Get expert perspective on the value - in real terms - of superior CX.
View moreeBook: Deliver CX initiatives that result in tangible business impact
Overcome the 3 most common pitfalls preventing CX initiatives from achieving desired impact
View moreWebinar: The right VoC program for the digital age
View our recent webinar with Forrester analyst Maxie Schmidt as she talks best practice VoC.
View moreWebinar: How to drive measurable outcomes from CX initiatives
Best practices for prioritizing CX initiatives based on impact and metrics.
View moreLet's get started
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