• diagnostics
• alerts and monitors
• tracking and benchmarking
• instant user support
• integration

Tracking & Benchmarking

When you listen to your customers, certain patterns begin to emerge—patterns that elucidate the successes or shortcomings of your websites and your entire brand.

Meaningful consumer insight arises from recognizing patterns of significance within the voice-of-customer (VOC) data you collect.

Our tracking and benchmarking capabilities make it easy for you to identify those patterns across a wide range of metrics and touch points.

Monthly Tracking & Trending

Tracking reports help you identify your best and worst performing pages. And, as you make changes based on new VOC data, you can use these tools to easily gauge the success of your efforts.

A key element of the robust OpinionLab tracking system is a proprietary algorithm that measures the overall health of your website. By rolling multiple metrics into one number, this index allows our clients to

• Assess performance at a glance
• Evaluate overall progress
• Compare success to competitors

Benchmarking

Assess your progress and measure your performance against competitors through our customizable benchmarking system.

Because we track a few key variables across all comment cards, we can generate comprehensive monthly benchmarking reports, so you can compare success with

• All other companies
• Competitors in your vertical