• diagnostics
• alerts and monitors
• tracking and benchmarking
• instant user support
• integration

Integration

Many analytics tools on the market today reveal what customers do online—how they move through and interact with your website. But that’s only half the story. You also need to understand why.

By integrating OpinionLab voice-of-customer (VOC) data with web analytics, you save time and promote customer retention by enabling

• Proactive identification of problem areas
• Fast insight into the reasoning behind user behavior
• Efficient management and resolution of problems
• Validation of optimization decisions and priorities

For example, if your analytics data reveals a sudden spike in page bounce rate, you can integrate customer-comment reports to learn why people are leaving. Or, if you receive an alert indicating that many page visitors are making negative comments, you can click once to view each user’s analytics data or session playback.

Because our comment cards are page specific and can collect custom variables, OpinionLab VOC solutions can integrate with almost all analytics, as well as tools that support

• Customer-experience management
• Customer-relationship management
• Data warehousing

Complementary Solutions

OpinionLab diagnostics integrate with

• TeaLeaf
• Google Analytics
• Omniture
• WebTrends
• CoreMetrics

• And others