Web Optimization

OpinionLab collects, interprets, and reports unsolicited, open-ended customer feedback in real time.

Our patented approach transformed the voice-of-customer (VOC) industry when we developed it over 10 years ago. And from the beginning, the data we collect has provided businesses with invaluable web-optimization insight based on

Page-specific feedback
Rich contextual analytics
Quantitative and qualitative customer input

Actionable Data

Gathering information is only half the battle. Data becomes valuable only if you can act on it.

Robust back-end reporting tools help our clients visualize trends and progress, making data meaningful and actionable by

Interpreting feedback in real time
Tracking and benchmarking performance
Funneling data to appropriate stakeholders
Responding to user comments instantly

Our diagnostic suite updates every time a new comment is submitted, so web teams can leverage VOC data, prioritize, and iterate in real time. Which makes the [+] symbol the best insurance policy you can use to protect your users’ experience.