• data collection
• methodology
• comment card
• customization

Data Collection

When you place the [+] symbol on your website, you invite consumers to address the issues they believe are importantat at anytime, from anywhere.

The result is the most valuable business data available: unsolicited, open-ended comments from invested customers.

This is the foundation of our proprietary data-collection model, which enables many of the world’s top brands to better understand and react to their customers. And it’s the basis for everything we do.

Front End

The face of our system is a short, intuitive comment card. From your customers’ vantage point, this data-collection system is an integral part of user experience: unobtrusive but always available.

Visitors simply click the familiar [+] symbol to view a comment card specific to the touch point they are interacting with—whether that’s a web page, advertisement , video, gadget, or the like.

This patented data-collection system is

• Real time
• Customer invoked
• Touch-point specific
• Customizable
• Volumetric

With nothing more than our [+] symbol embedded into your website, you show customers that you’re listening and reacting. And, with the support of our robust back-end tools , the voice-of-customer (VOC) data you collect becomes actionable immediately.

Feedback from All Touch Points

The key to authentic VOC is constant, ongoing customer engagement. That’s why the OpinionLab system is always available, completely opt-in, and can appear across a wide range of touch points, including

• Websites
• Blogs
• Intranets
• Extranets
• Mobile sites
• Internet ads
• Online communities
• Videos
• Gadgets
• Widgets
• PDFs
• Software