• data collection
• methodology
• comment card
• customization

Customization

Over the years, OpinionLab has developed reliable best practices for comment-card implementation. But we recognize that needs change based on specific situations and priorities.

 

So we have remained extremely flexible. Our comment cards offer a wide range of customization options, such as

• Page-specific design and branding
• Targeted questions
• Custom formatting
• Translation into over 30 languages

 

Advanced Survey Module

Our proven, opt-in methodology provides the most valuable, reliable voice-of-customer (VOC) feedback available.

 

But because we believe so much in VOC, we listen carefully to our own clients. And in doing so, we learned that in some circumstances, it is useful to add a layer of traditional survey capability on top of our standard methodology.

 

With the addition of our advanced survey module, OpinionLab clients can

• Produce and publish surveys within minutes
• Generate standard and custom reports in real time
• Gather granular insight into the issues revealed by customer comments

 

And they can do so without adding a vendor or changing the look and feel of their VOC tools.

 

Clients use this application to

• Research specific complaints in detail
• Calculate the scope of known issues
• Determine the cause of problems
• Conduct targeted market research
• Measure the success of specific applications or processes

 

Whether opt-in or event-driven, surveys follow the format and best practices of our comment cards.

 

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