• data collection
• methodology
• comment card
• customization

Comment Card

When you add the [+] symbol to a website, advertisement , or other touch point, you begin forming a continuous dialog with your customers. But what happens when they click?

Our dynamic, customizable comment cards collect the most valuable voice-of-customer (VOC) data available, in large part because they simultaneously encourage

• Open-ended feedback
• Standard ratings
• Answers to page-specific questions

All this is accomplished in a single card that does not scroll or take up multiple pages. At a glance, users recognize that the time commitment is minimal and that they will not be taken away from their current task.

Implementation

With the help of our automated, self-serve back-end tools, clients can create, modify, and serve comment cards instantly, with no IT support.

OpinionLab clients appreciate that our secure comment cards are consistent, scalable, and compatible with any content-management system. And consumers like that they are

• Unobtrusive
• Anonymous
• Easy to use