Our traditional feedback solutions, which rely on more typical data collection techniques, complement our customer-initiated methodology to provide you with enhanced insight and support. Rather than relying on ‘opt ins’, you can instead put specific triggers in place for your customers to provide feedback or direction at pivotal points of their customer journey. Explore performance against KPIs, reasons for non-conversion/cart abandonment and much more. Then use this invaluable insight to improve the overall customer experience you offer.
Use our invitation-driven feedback solution to ask your customers to submit feedback at specific points of their visit to your website (e.g. when they leave). If they agree, one of our Dynamic Comment Cards displays at the appropriate point. You can ask consumers to rate their overall satisfaction, focus on a specific part of your customer proposition or question them about any other point of interest.
Because the random sample that agrees to participate can be assumed to match the total visitor population, our invitation-driven feedback is often used to record Net Promoter Score (NPS) and performance against other KPIs.
Our event-driven feedback captures real-time customer experience insight tied to moments of truth. Since you define the triggers that activate this feature, it delivers exceptional business value by providing intelligence on high-value customer behavior specific to your business and/or requirements. The information provided can be used to deliver key improvements to your customer journey that can significantly boost conversion rates.
For example, trigger a feedback request:
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