• data collection
• advertising monitors
• mobile
• digital applications
• consulting

Mobile

OpinionLab built the world’s first opt-in, digital voice-of-customer (VOC) solution over a decade ago. We continue to lead the market through innovation, extensive industry partnerships, and technology support - in mobile and beyond.

 

At OpinionLab, we’re aware capturing the customer voice in a mobile world carries its own unique set of challenges. Survey methods that can find some success in a traditional online world encounter new challenges in a mobile setting. Mobile users don’t react well to the length of traditional surveys, and intercept techniques can be more than intrusive in mobile (when they can even work at all).

Our patented, opt-in feedback methodology revolutionized the voice-of-customer industry when we introduced it over a decade ago. At its heart is a short, intuitive comment card that naturally extends to mobile. From your customers’ vantage point, this datacollection system is an integral part of user
experience: unobtrusive but always available. And in a mobile world, the simplicity of the comment card
makes feedback at anytime, from anywhere a reality.

 

Flexibile Support for Thousands of Mobile Devices

 

OpinionLab offers three methods for integrating the intuitive, opt-in feedback solution into mobile websites or apps:

 

- Standard JS implementations and mobile-optimized Comment Cards deliver mobile voice of customer capabilities to mobile web sites. Our partnership with Usablenet expands mobile device feedback support to thousands of devices. Usablenet has unmatched experience and expertise in creating a seamless mobile experience across multiple, disparate devices, browsers, formats, and technologies regardless of the mobile site content and functionality.

 

- Hybrid implementations balance access to the advanced functionality available in today's smartphones with the stability and predictability of mobile-optimized Comment Cards. These implementations take the unique customer base of any client into account.

 

iPhone SDK Support

 

- A custom-built SDK for the iPhone is also available. This allows iPhone application developers to place a Comment Card link inside their application. The Comment Cards themselves are embedded in the application creating a seamless user experience for the end user.

 

For more information on OpinionLab's mobile solutions, download a fact sheet or a technical brief today.

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