• data collection
• advertising monitors
• digital applications
• consulting

Consulting

Our highly responsive client-services experts are responsible for

• Data quality
• Troubleshooting
• Best-practices consulting

In addition to this support and the robust information available through our diagnostic tools, many clients require further insight to maximize the potential of their investment in collecting, understanding, and reacting to voice of customer (VOC).

To capitalize on the full power of their customized VOC solutions, OpinionLab clients turn to our consultants for

• Assessment of VOC needs
• Customized analysis and reporting
• Full-service research studies
• Integration of data

Custom VOC Analytics

Reveal not only what is important to your customers, but why, including actionable recommendations for how to leverage what is working well and fix what isn’t.

Turnkey VOC Studies

Tap into the wealth of available consumer insights through customer-satisfaction tracking, A/B testing, etc.

Process Integrations

Streamline integration of OpinionLab solutions with existing ticket-tracking, web-analytics, and CRM vendors.

Custom Design Insights

Refine branding to align with the look and feel of your website and event-driven programming.

Targeted Diagnostic Studies

Gain insight into specific issues, such as shopping-cart abandonment, user segmentation, and post-sale follow-ups.