• data collection
• advertising monitors
• digital applications
• consulting

Advertising Monitors

Traditional methods of gauging ad efficacy don’t account for the unique nature of the web: page content is often inconsistent, and the audience is incredibly transient. Which makes online ad placement an imprecise science.

To augment systems that assess ads before they go live, the OpinionLab solution begins collecting feedback the moment an advertisement launches. So within minutes, you can learn where placement is most effective—and most problematic.

By placing the [+] symbol in your ad or beneath an ad you publish, you invite users to share their reactions. It’s another highly effective way to listen in the brand backyard while reinforcing your position at the forefront of customer service.

And most of all, it’s real-time insurance against negative consumer response.

For Advertisers

An ad that appears on the wrong site or near the wrong content can quickly have a negative impact on your brand. But with our system of advertising monitors, you can receive consumer feedback within minutes of launch, including insight showing that you shouldn’t have posted the ad—and why.

By inviting opt-in, open-ended feedback from web users, our ad monitoring system measures the effectiveness of online advertising campaigns across your full media plan, including the impact on

• Brand image and equity
• Creative/design and messaging
• Media placement
• Products and/or services

And, since our diagnostics interpret, sort, and distribute quantitative and qualitative feedback data in real time, you can

• Optimize campaigns on the fly
• Solve problems at the earliest stage of monetization
• Compare ads across websites and campaigns

For Ad Publishers

If you publish an ad that users don’t approve of, you can lose audience quickly. But if you invite visitors to share their input, they’re more likely to stick around—and help you improve the ads on your site.

Our ad-monitoring system

• Begins measuring visitor response immediately
• Assesses the impact of advertising on a publisher’s brand
• Serves as an early indicator of malware

Ad monitoring is also useful as a sales tool: some OpinionLab clients share user-feedback data with their advertisers to help make advertising more effective from all angles.