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voice of customer analysis

OpinionLab analysts develop comprehensive assessments of customer experience performance across all company channels and touchpoints with a wide array of services including:

  • omnichannel deep dive analyses
  • ad-hoc analyses
  • tactical improvement roadmaps
  • device performance assessments
  • conversion and retention optimization
  • custom reporting
  • best practices research
  • data processing

This group of seasoned research and measurement professionals mine open-text feedback to map out emerging trends in customer sentiment, allowing clients to gain a clearer picture of the themes and topics that are dominating customers’ hearts and minds. Our group of analysts helps many of the world’s leading brands better acquire, engage and retain customers by bringing meaning to feedback data.