Home > Methodology > Analysis Tools > O-Trend > Scatter Plot

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o-trend

scatter plot

OpinionLab's Scatter Plot presents a quadrant analysis that measures the importance of each Web page (measured by the number of ratings received for that page) relative to the user satisfaction of that Web page (measured by the page mean rating). The Scatter Plot allows site managers to identify pages that are important but rated poorly.

benefits

highlights "red flag" pages: i.e. frequently rated pages that score poorly
+ maps the geography of the website: i.e. users rate their satisfaction differently from one Web page to another
+ illustrates if a positive or negative trend exists for your Web pages

features

a quadrant analysis that plots page importance versus page satisfaction

scatter plot


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