Creating an omnichannel “face to the customer” that incorporates both physical and digital touchpoints has become the primary CX focus for many retailers. According to Forrester, this was a priority for 64% in 2013; in 2015, that number rose to 76%. But to maximize conversions while minimizing costs, retailers must work efficiently to build fully connected infrastructures across brick-and-mortar and online operations.
But how do you create an omnichannel “face to the customer” that delivers a consistent and enriching CX? Download our Strategy Guide to find out.