Case Studies

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Our case studies highlight how we help leading brands across the world make smarter and faster business decisions that empower them to improve their customer experience.

Guitar Center

Guitar Center is the world’s largest retailer of music equipment. The company operates 250 Guitar Center stores across the U.S., as well as www.guitarcenter.com.
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Expedia

As the market leader in online travel services, Expedia offers online trip-planning tools that allow users to book airline tickets, hotel reservations, car rentals, cruises, and vacation packages.
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Bank of America

Among the nation’s largest banks by assets, Bank of America operates one of the country’s most extensive branch networks with some 5,300 locations and more than 16,300 ATMs.
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IBM

A unique snapshot of an online provider of hotel accommodations that combined IBM Tealeaf’s CEM solution with OpinionLab’s page-specific VoC feedback to create a comprehensive optimization solution.
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Symantec

Symantec provides security, storage and systems management solutions, securing the information-driven world against more risks, more completely and efficiently than any other company.
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Blue Shield

Learn how Blue Shield, a not-for-profit organization that provides high-quality healthcare at an affordable price, uses OpinionLab to prioritize and react to customer concerns in real-time and inform its marketing, customer service, product and leadership strategies.  
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Hotels.com

Find out how OpinionLab empowers Hotels.com to understand customer behavior, make its customer feedback actionable and drive customer experience improvement strategies.  
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Cigna

Discover how OpinionLab enables Cigna, a global health services company, to improve customer engagement by responding to issues quickly, effectively and decisively and has increased the perceived importance of Voice of Customer across the company.  
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Equity Residential

Learn how OpinionLab has driven customer experience analytics efficiency improvements and doubled lead volume for Equity Residential, an S&P publicly-traded real estate investment trust that owns, develops and operates high-end apartment complexes.  
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