[+] is your gateway to real-time feedback from engaged consumers—and a sign to customers everywhere that care enough to listen. Our case studies, white papers, and recordings of OpinionLab webinars and podcasts provide resources across the entire VoC spectrum. Novices and experts alike can learn more about the Voice of Customer industry and our solutions as well. And check back often: we constantly update this section with new resources.
Find strategic insights from industry experts on our blog, like the power of feedback on Facebook or follow the Voice of Customer on Twitter.
Blue Shield of California Case Study
Founded in 1939 as a not-for-profit health plan, Blue Shield of California has a mission of providing Californians with access to high-quality health care at an affordable price.
» Case Study: Blue Shield of California (pdf)
Hotels.com Case Study
Offering bookings at more than one hundred twenty thousand hotels in over sixty countries, Hotels.com services business and personal travelers the world over. This case study combines the what with the why to create actionable customer insights.
» Case Study: Hotels.com (pdf)
Cigna Case Study
Cigna is a global health-services company dedicated to helping people improve their health, well-being, and sense of security. This case study focuses on improving customer engagement, wellness, and experience through VoC technology.
» Case Study: Cigna (pdf)
Equity Residential Case Study
Equity Residential is the largest publicly traded owner, operator and developer of multifamily housing in the United States with more than 160,000 apartments for rent across the country.
» Case Study: Equity Residential (pdf)