privacy policy

This website is operated by us, OpinionLab Inc., a corporation organized and existing under the laws of the State of Delaware. Our principal place of business is at 549 West Randolph Street, Suite 401, Chicago, IL 60661.

OpinionLab is a Voice of Customer company that empowers consumers with an easy tool for sending comments to the brands they use. At the same time, we help those brands better listen to and engage with customers by making sure your message is heard, understood, and acted on.

This Privacy Statement describes OpinionLab’s collection of information from visitors to our website, located at, including subscribers who purchase our products or services. It also covers information collected from subscribers through their use of the subscriber only parts of our website.

This Privacy Statement does not cover information collected through the websites of our subscribers that may feature the [+] feedback link or other OpinionLab product(s). Please see the relevant privacy statement of the subscriber’s website for details regarding information gathered through that subscriber’s website.

What Information Does OpinionLab Collect From Visitors to This Website?

All Website Visitors
We collect information you provide on our website such as contact information or feedback. We also collect basic traffic information such as IP addresses, host names and web pages visited. We do not collect personally identifiable information from website visitors who are not subscribers. However, information collected from prior visits could be associated with personally identifiable information if you later become a subscriber to OpinionLab services.

Visitors Who Subscribe to OpinionLab Products or Services and their Authorized Users
OpinionLab collects additional information from subscribers who purchase our services and any users they may authorize to act on their behalf. When a subscriber account is created, we collect the subscriber’s name, job title, phone number, email address, company name, industry and mailing address. Where the subscriber is a corporate entity, like a company, this may include information about the person registering on the subscriber’s behalf.

We may use cookies and similar technologies such as web beacons to support the functionality of our customer portal, monitor traffic patterns and collect information about your previous visits to our web site. For more information, visit our cookies page at

How Does OpinionLab Use Information Collected From Visitors?

We use information collected from website visitors to improve the content and browsing experience of our website and to fulfill any contractual obligations we have to you. This information is not sold or disclosed to third parties for marketing purposes.

OpinionLab may disclose information collected from website visitors to:

  • trusted services providers who work on our behalf, who do not have an independent use of the information we disclose to them, and who have agreed to adhere to the rules set forth in the privacy statement;
  • third parties as required by law, such as to comply with a subpoena or similar legal process;
  • third parties as we deem necessary, based on our good faith belief, (i) to protect our rights, your safety or the safety of others, (ii) to investigate fraud, or (iii) to respond to a government request; and
  • third parties in conjunction with a merger, acquisition or sale of OpinionLab. If OpinionLab is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our website of any change in ownership or uses of this information, as well as any choices you may have regarding this information.

Information from subscribers who purchase products or services from OpinionLab may also be used to process orders and to send information to them. A subscriber may choose to opt-out of receiving unrequested communications when creating an account with us or at any time by emailing or by changing the profile settings after logging into our website.

We are concerned about safeguarding the confidentiality of your information. We provide physical, electronic, and procedural safeguards to protect information we process and maintain.

This Privacy Statement may be updated from time to time for any reason. We will notify you of any changes to our Privacy Statement by posting the new Privacy Statement here, Please consult this Privacy Statement regularly for any changes.

Your Consent
By using our website, you consent to the collection, processing and storage of information as described in this Privacy Statement. Processing activities may take place in the United States or Canada. If you reside outside of the United States, your information may be transferred to, and processed and stored in, the United States, Canada or other jurisdictions in accordance with applicable law in that jurisdiction. If you do not agree to these terms, do not use this website or OpinionLab products or services.

California Online Tracking Disclosure
OpinionLab collects feedback about your consumer experiences provided voluntarily by you through third party websites or apps that use our services. This feedback may include personally identifiable information if you choose to provide it. While OpinionLab does not recognize “do not track” signals, we do not collect personally identifiable information that you choose not to provide.

Other parties do not collect personally identifiable information about your online activities over time and across different Web sites when you use our services.

Subscribers who purchase OpinionLab products or services may access, review and/or correct all their personally identifiable information that we collect online by sending an email to

OpinionLab, Inc.

549 W. Randolph St, Suite 401

Chicago, IL 60661

United States of America

Contact Us
If you have any questions about how we collect, store and use your information, you may contact us by telephoning (312) 800-4500 or by e-mailing us at