Privacy Policy

Privacy policy

Effective: 02/19/2016

This website is operated by us, OpinionLab Inc., (“OpinionLab”) a corporation organized and existing under the laws of the State of Delaware. Our principal place of business is at 549 West Randolph Street, Suite 401, Chicago, IL 60661.

OpinionLab is a Voice of Customer solution provider that empowers consumers to provide feedback to companies. At the same time, we help those companies better listen to, and engage with, consumers by making sure consumer feedback is heard, understood, and acted on.

This Privacy Statement describes OpinionLab’s collection of information from visitors to our website, located at, including the companies who purchase our products or services (“Clients”), and their consumers (“Users”), as well as the choice available to those visitors regarding the use of, their access to, and how to update and correct their personal information. It also covers information collected from Clients through their use of the Client only parts of our website and the information we collect from Users on behalf of our Clients The use of information collected through our service shall be limited to the purpose of providing the service for which the Client has engaged OpinionLab.

The TRUSTe program covers only information that is collected through this website, our services, and does not cover information that may be collected through software downloaded from the website.

In order to view our relationship with TRUSTe please visit the validation page visible by clicking on the TRUSTe seal. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact TRUSTe at

What information does OpinionLab collect from all visitors to

We collect information visitors provide on our website such as contact information or feedback. We also collect basic traffic information such as IP addresses, host names and web pages visited.

This clause is not true for public website/it is true for portal: We do not collect personally identifiable information from website visitors who are not Clients. However, information collected from prior visits could be associated with personally identifiable information if you later become a Client to OpinionLab services.

We gather certain information automatically and store it in log files. This information may include Internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data.

OpinionLab and our marketing partners, affiliates, or web analytics or tag management, search engine optimization , customer relationship management or display advertisitng service providers , use technologies such as cookies, beacons, tags, and scripts, to analyze trends, administer the website, tracking users’ movements around the website, and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis.

We use cookies to store information about current and prior visits, login information and to enable enhanced features such as contact forms. Visitors can control the use of cookies at the individual browser level. If you reject cookies, you may still use our website, but your ability to use some features or areas of our website may be limited.  For more information, visit our Cookies Consent page:

Our website includes Social Media Features and Widgets that run on our website. These Features may collect your Internet protocol address, which page you are visiting on our website, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our website. Your interactions with these Features are governed by the privacy statement of the company providing it.

How does OpinionLab use information collected from

We use information collected from website visitors to improve the content and browsing experience of our website and to fulfill any contractual obligations we have to you. This information is not sold or disclosed to third parties for marketing purposes.

OpinionLab may disclose information collected from website visitors to:

  • trusted services providers who work on our behalf, who do not have an independent use of the information we disclose to them, and who have agreed to adhere to the rules set forth in the privacy statement;
  • third parties as required by law, such as to comply with a subpoena or similar legal process;
  • third parties as we deem necessary, based on our good faith belief, (i) to protect our rights, your safety or the safety of others, (ii) to investigate fraud, or (iii) to respond to a government request; and
  • third parties in conjunction with a merger, acquisition or sale of OpinionLab. If OpinionLab is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our website of any change in ownership or uses of this information, as well as any choices you may have regarding this information.

We take reasonable precautions to protect Personal Data we store from loss, misuse and unauthorized access, disclosure, alteration and destruction. We use secure server hosting locations with 24×7 security monitoring, firewall protection, controlled access, and encryption technology to protect your Personal Data. When our Clients enter sensitive information (such as login credentials) we encrypt the transmission of that information using secure socket layer technology (SSL). No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

If you have any questions about our security practices, you can contact us via email at

Our website offers a publicly accessible blog. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog, contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

We may display customer testimonials on our website in addition to other endorsements. With your consent, we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at

This Privacy Statement may be updated from time to time for any reason. We will notify you of any changes to our Privacy Statement by posting the new Privacy Statement here, If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this website prior to the change becoming effective. Please consult this Privacy Statement regularly for any changes.

Links to other sites
If you click on a link to a third party website, including on an advertisement, you will leave our website and go to the site you selected. Because we cannot control the activities of third parties, we cannot accept responsibility for any use of your Personal Data by such third parties, and we cannot guarantee that they will adhere to the same privacy practices as OpinionLab. We encourage you to review the privacy policies of any third party website that you visit. If you visit a third party website that is linked to an OpinionLab site, you should read that website’s privacy policy before providing any Personal Data. Your consent

By using our website, you consent to the collection, processing and storage of information as described in this Privacy Statement. Processing activities may take place in the United States or Canada. If you reside outside of the United States, your information may be transferred to, and processed and stored in, the United States, Canada or other jurisdictions in accordance with applicable law in that jurisdiction. If you do not agree to these terms, do not use this website or OpinionLab products or services.

California Online Tracking Disclosure
OpinionLab collects feedback about your consumer experiences provided voluntarily by you through third party websites or apps that use our services. This feedback may include personally identifiable information if you choose to provide it. While OpinionLab does not recognize “do not track” signals, we do not collect personally identifiable information that you choose not to provide.

Other parties do not collect personally identifiable information about your online activities over time and across different Web sites when you use our services.

Our website visitors may contact us if any of their Personal Data changes, they wish to have inaccurate data deleted, or if they would like to access and correct Personal Data that we maintain about them. They may contact us by sending an email to or by using the information at the end of this Privacy Statement. We will respond to your request to access and/or correct your Personal Data within 30 days.

We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

What information does OpinionLab collect from Users on behalf of its Clients?

OpinionLab’s Clients’ Users
OpinionLab collects information under the direction of its Clients, and has no direct relationship with the individuals whose personal data it processes. If you are a customer of one of our Clients and would no longer like to be contacted by one of our Clients that use our service, please contact the Client that you interact with directly. We may transfer personal information to companies that help us provide our service. Transfers to subsequent third parties are covered by the service agreements with our Clients.

Personal Data Collection and Purposes of Use
OpinionLab collects feedback from users on behalf of its Clients.  Feedback is collected through web-based forms, which can be presented through links on web pages, mobile apps, emails and other methods.  Most OpinionLab forms do not solicit Personal Data, and when they do, submission by the user is voluntary.

The data OpinionLab collects belongs to our Clients, and OpinionLab uses the data to compile reports for our Clients.

Wherever we obtain access to Personal Data about our Clients’ Users, we are acting as a data processor on behalf of our Clients, and we therefore process such Personal Data in accordance with their instructions, pursuant to our contractual arrangements, and in accordance with applicable law.  OpinionLab’s Clients are the data controllers and data owners.  You should refer to our Client’s website to understand their privacy practices; we do not have direct control over the policies or practices of our Clients.

If you would like to access, delete or review your Personal Data, you should contact our Client with any such requests.  We will cooperate as appropriate with requests from our Clients to assist with such responses and will respond to such requests within thirty (30) days.

We will retain personal data we process on behalf of our Clients for as long as needed to provide services to the Client. OpinionLab will retain this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

What information does OpinionLab collect from its Clients?

Clients Who Subscribe to OpinionLab Products or Services
Information from Clients who purchase products or services from OpinionLab may also be used to process orders and to send information to them. A Client may choose to opt-out of receiving unrequested communications at any time by emailing or by changing the profile settings found in the footer of specific email communications.

Some communications and alerts – which can include unrequested communications – are sent to individuals under the control and direction of the Clients’s administrator. These communications are treated as internal business communications, and the administrator controls the distribution of these communications.OpinionLab provides Clients a wide variety of services and solutions, including reporting and administrative tools.  In connection with providing the services and solutions, OpinionLab may obtain information about individual Client employees, including Personal Data about the Client contact such as name and contact information.  OpinionLab may use this information for business purposes, including to deliver or provide products or services to our Clients, to establish or maintain client and business relationships and manage Client accounts.  We will occasionally send you information on OpinionLab products or services we think may be of interest to you if you are a Client or choose to sign up for our newsletter.  If you do not want to receive this type of information, you may opt-out from these types of communications by following the instructions included in each communication, or by contacting us at

Contact Us

If you have any questions about how we collect, store and use your information, you may contact us by telephoning (312) 800-4500 or by e-mailing us at

OpinionLab, Inc.

549 W. Randolph St, Suite 401
Chicago, IL 60661
United States of America

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