Privacy Policy

Privacy policy

Effective: 02/01/2016

This website is operated by us, OpinionLab Inc., (“OpinionLab”) a corporation organized and existing under the laws of the State of Delaware. Our principal place of business is at 549 West Randolph Street, Suite 401, Chicago, IL 60661.

OpinionLab is a Voice of Customer company that empowers consumers with an easy tool for sending comments to the brands they use. At the same time, we help those brands better listen to and engage with customers by making sure your message is heard, understood, and acted on.

This Privacy Statement describes OpinionLab’s collection of information from visitors to our website, located at, including subscribers who purchase our products or services as well as the choice available to those visitors regarding the use of, their access to, and how to update and correct their personal information. It also covers information collected from subscribers through their use of the subscriber only parts of our website. The use of information collected through our service shall be limited to the purpose of providing the service for which the Client has engaged OpinionLab.This Privacy Statement does not cover information collected through the websites of our subscribers that may feature the [+] feedback link or other OpinionLab product(s). Please see the relevant privacy statement of the subscriber’s website for details regarding information gathered through that subscriber’s website.

The TRUSTe program covers only information that is collected through this website www.opinionlab, our services, and does not cover information that may be collected through software downloaded from the website.

In order to view our relationship with TRUSTe please visit the validation page visible by clicking on the TRUSTe seal. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact TRUSTe at


What information does OpinionLab collect from visitors to this website?

All website visitors

We collect information you provide on our website such as contact information or feedback. We also collect basic traffic information such as IP addresses, host names and web pages visited. We do not collect personally identifiable information from website visitors who are not subscribers. However, information collected from prior visits could be associated with personally identifiable information if you later become a subscriber to OpinionLab services.

Tracking technologies
As is true of most websites, we gather certain information automatically and store it in log files. This information may include Internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data.

OpinionLab and our marketing partners, affiliates, or web analytics or tag management, search engine optimization , customer relationship management or display advertising service providers, use technologies such as cookies, beacons, tags, and scripts, to analyze trends, administer the website, tracking users’ movements around the website, and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis.

We use cookies to store information about current and prior visits, login information and to enable enhanced features such as contact forms. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our website, but your ability to use some features or areas of our website may be limited.

We partner with a third party to either display advertising on our website or to manage our advertising on other sites. Our third party partner may use technologies such as cookies to gather information about your activities on this website and other sites in order to provide you advertising based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by clicking here.  Please note this does not opt you out of being served ads. You will continue to receive generic ads.

We use, Local Storage, such as HTML5, to store content information and preferences. Third parties with whom we partner to provide certain features on our website or to display advertising based upon your web browsing activity also use HTML5 to collect and store information. Various browsers may offer their own management tools for removing HTML5.

For more information, visit our cookies page at

Our website includes Social Media Features, such as the Facebook Like button, and Widgets, such as the Share This button or interactive mini-programs that run on our website. These Features may collect your Internet protocol address, which page you are visiting on our website, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our website. Your interactions with these Features are governed by the privacy statement of the company providing it.­­

Visitors who subscribe to OpinionLab products or services and their authorized users
OpinionLab collects additional information from subscribers who purchase our services and any users they may authorize to act on their behalf. When a subscriber account is created, we collect the subscriber’s name, job title, phone number, email address, company name, industry and mailing address. Where the subscriber is a corporate entity, like a company, this may include information about the person registering on the subscriber’s behalf.

How does OpinionLab use information collected from visitors?

All website visitors
We use information collected from website visitors to improve the content and browsing experience of our website and to fulfill any contractual obligations we have to you. This information is not sold or disclosed to third parties for marketing purposes.

OpinionLab may disclose information collected from website visitors to:

  • trusted services providers who work on our behalf, who do not have an independent use of the information we disclose to them, and who have agreed to adhere to the rules set forth in the privacy statement;
  • third parties as required by law, such as to comply with a subpoena or similar legal process;
  • third parties as we deem necessary, based on our good faith belief, (i) to protect our rights, your safety or the safety of others, (ii) to investigate fraud, or (iii) to respond to a government request; and
  • third parties in conjunction with a merger, acquisition or sale of OpinionLab. If OpinionLab is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our website of any change in ownership or uses of this information, as well as any choices you may have regarding this information.

Visitors who subscribe to OpinionLab products or services
Information from subscribers who purchase products or services from OpinionLab may also be used to process orders and to send information to them. A subscriber may choose to opt-out of receiving unrequested communications at any time by emailing or by changing the profile settings found in the footer of specific email communications.

Some communications and alerts – which can include unrequested communications – are sent to individuals under the control and direction of the subscriber’s administrator. These communications are treated as internal business communications, and the administrator controls the distribution of these communications.

Authorized users of OpinionLab subscribers

OpinionLab collects information under the direction of its Subscribers, and has no direct relationship with the individuals whose personal data it processes. If you are a customer of one of our Subscribers and would no longer like to be contacted by one of our Subscribers that use our service, please contact the Subscribers that you interact with directly. We may transfer personal information to companies that help us provide our service. Transfers to subsequent third parties are covered by the service agreements with our Subscribers.


We take reasonable precautions to protect Personal Data we store from loss, misuse and unauthorized access, disclosure, alteration and destruction.  We use secure server hosting locations with 24×7 security monitoring, firewall protection, controlled access, and encryption technology to protect your Personal Data. When our Clients enter sensitive information (such as login credentials) we encrypt the transmission of that information using secure socket layer technology (SSL). No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

If you have any questions about our security practices, you can contact us via email at


Our website offers publicly accessible blogs. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog, contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.


We display personal testimonials of satisfied customers on our website in addition to other endorsements. With your consent, we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at


This Privacy Statement may be updated from time to time for any reason. We will notify you of any changes to our Privacy Statement by posting the new Privacy Statement here, If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this website prior to the change becoming effective. Please consult this Privacy Statement regularly for any changes.

Links to other sites

If you click on a link to a third party website, including on an advertisement, you will leave our website and go to the site you selected. Because we cannot control the activities of third parties, we cannot accept responsibility for any use of your Personal Data by such third parties, and we cannot guarantee that they will adhere to the same privacy practices as OpinionLab. We encourage you to review the privacy policies of any third party website that you visit. If you visit a third party website that is linked to an OpinionLab site, you should read that website’s privacy policy before providing any Personal Data.

Your consent

By using our website, you consent to the collection, processing and storage of information as described in this Privacy Statement. Processing activities may take place in the United States or Canada. If you reside outside of the United States, your information may be transferred to, and processed and stored in, the United States, Canada or other jurisdictions in accordance with applicable law in that jurisdiction. If you do not agree to these terms, do not use this website or OpinionLab products or services.

California Online Tracking Disclosure

OpinionLab collects feedback about your consumer experiences provided voluntarily by you through third party websites or apps that use our services. This feedback may include personally identifiable information if you choose to provide it. While OpinionLab does not recognize “do not track” signals, we do not collect personally identifiable information that you choose not to provide.

Other parties do not collect personally identifiable information about your online activities over time and across different Web sites when you use our services.


Subscribers who purchase OpinionLab products or services may access, review, delete and/or correct all their personally identifiable information that we collect online by sending an email to . We will respond to your request within a reasonable timeframe.

We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

OpinionLab has no direct relationship with the individuals whose personal data it processes. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct his query to the OpinionLab’s Subscribers (the data controller). If requested to remove data we will respond within a reasonable timeframe.

We will retain personal data we process on behalf of our Subscribers for as long as needed to provide services to the Subscriber. OpinionLab will retain this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Contact Us

If you have any questions about how we collect, store and use your information, you may contact us by telephoning (312) 800-4500 or by e-mailing us at

OpinionLab, Inc.

549 W. Randolph St, Suite 401
Chicago, IL 60661
United States of America


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