OpinionLab Selected by USA TODAY to Harness The Power of Real-Time Feedback
Innovative voice of customer solution provides USA TODAY with precise insight into what readers need and want from its redesigned website – now and in the future
Highland Park, IL – October 11, 2012 — OpinionLab, the pioneer and global leader in Voice of Customer (VoC) feedback innovation, today announced that USA TODAY has selected OpinionLab to gain actionable insight into how to deliver the best experience to its readers around the globe. As part of its long-term initiative, USA TODAY launched OpinionLab to systematically collect and interpret readers’ feedback on the USATODAY.com beta site that featured the new design. With the redesign launched in full now, USA TODAY has implemented OpinionLab’s opt-in, customized comment cards across its properties to ensure that readers’ voices continue to make the experience as robust as possible.
With OpinionLab, USA TODAY is gaining access to an end-to-end solution set that includes research design, data collection and integration, analysis and reporting. Location-specific, context-rich insight will feed across the publication for the greatest impact from the readers’ voice.
“We are very excited to welcome Gannett Co. and USA TODAY as our newest client,” said Jonathan Levitt, CMO at OpinionLab. “VoC is one of the most important strategies available to brands today, and we look forward to working with USA TODAY to deliver the best experience to readers around the country.”
OpinionLab brings over a decade of client success to its work with USA TODAY. OpinionLab’s proven, state-of-the art VoC solution is used by nearly half of the Fortune 50, and the company collects and interprets millions of location-specific comments every month in 32 languages and over 200 companies around the globe.
Recently named by Crain’s Chicago Business as one of the area’s most innovative companies, OpinionLab continually innovates new capabilities and functionality to keep pace with changing consumer behavior. The company holds fifteen patents on major VoC advancements and has 15 patents pending in the areas of mobile feedback, advertising feedback and social media analytics.
OpinionLab is the pioneer and global leader in Voice of Customer (VoC) feedback innovation with over a decade of success and a dozen patents on major VoC advancements. Starting with the familiar [+] feedback symbol, the company’s end-to-end solution suite allows clients to improve the omni-channel experience with precise, real-time intelligence into what customers need and want. Nearly half of the Fortune 50 including Walmart, Bank of America, and Ford Motor Company, choose OpinionLab for actionable VoC insight across web, mobile, store and product touchpoints. For more information, visit OpinionLab online, read the blog or follow Voice of Customer on Twitter.
BPR for OpinionLab