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"O"
"O" enables your website visitors to submit
their opinions, ideas and suggestions from any Web page at any time.
benefits
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captures feedback from real users in real scenarios |
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is user friendly: i.e., it acts predictably,
is always visible, is one click away from every page, is completely
voluntary and does not require personal information |
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balances quantitative and qualitative data |
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delivers contextual, and therefore, actionable
data |
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eliminates the need to reply because feedback
is anonymous |
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records vital, background information automatically,
such as url, operating system, browser type, screen resolution
and time spent on page |
"O" is unique from other methodologies because
it automates the process of continuously dialoging with your website
visitors. Click on any technique below to learn its pros and cons.

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"O" |
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| When you roll over the
[+] icon in the bottom corner of a Web page, it
expands to a 5-point rating system that empowers
your website visitors to provide simple, quantitative
feedback within a fraction of a second. |
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