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press releases

OpinionLab frequently releases news about our recent VoC breakthroughs, product and service advancements, company news, and client successes. Click a title below to view the entire entry.


OpinionLab Accelerates Momentum After a Record 2014

March 10th, 2015

OpinionLab Extends Leadership in Customer Experience Market with Major Client Wins and Breakthrough Product Innovation; Names Tim Whiting Vice President of Marketing.

Chicago, IL (PRWEB) March 10, 2015 — OpinionLab, the leader in Voice of Customer (VoC) continuous listening solutions, today announced record corporate growth and momentum as a result of its ongoing innovation. The company posted record revenue and client growth in 2014, adding a dozen Fortune 500 brands to its portfolio including 6 of the world’s leading retailers and one of the world’s largest telecommunications providers. This growth further validates the rapidly increasing importance of OpinionLab’s solution to enterprises seeking to differentiate though a high quality and consistent customer experience (CX). read more…


OpinionLab Brings Voice of Customer To Life With Winter 2015 Release

February 12th, 2015

New features make real-time customer feedback more accessible, actionable and engaging 

Chicago, IL February 12, 2015 — OpinionLab today unveiled its Winter 2015 release to extend the advantages of effective listening across the enterprise. The release builds on more than a decade of Voice of Customer innovation to drive smarter, more effective business decisions.

Now companies can easily make sense of unstructured feedback to better understand their customers; align their organization around real-time customer feedback; continuously listen to customers to diagnose and prioritize actions in real-time; and ultimately tailor the omnichannel experience to what customers want and expect.

read more…


OpinionLab Customer Opinion Index (COI): Overall Customer Experience Performance Trends Downwards as Holiday 2014 Approaches

November 19th, 2014

Bright spots are retail, airlines & travel industries, which have all improved customer experience heading into critical holiday season

Chicago, IL — November 19, 2014 — OpinionLab today released its new Customer Opinion Index (COI): November 2014, a key measure of customer experience excellence online, in-store, in contact centers, and on mobile devices. The report provides more than 60 updated customer experience benchmarks across eight major industries and is a leading indicator of future loyalty, purchasing likelihood and brand endorsement. read more…

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