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media coverage

With a team of innovative VoC thought leaders and a solution set that taps into authentic, streaming consumer opinion, OpinionLab frequently garners interest from a wide range of media outlets. Here, a selection of some recent press coverage:

will the real omnichannel please stand up?

June 19th, 2014

Retail Online Integration
by Mark Treschl

The arrival of omnichannel has the retail industry drawing new battle lines in the sand. Pundits predicted e-commerce would eventually crush brick-and-mortar, with Amazon.com as the big gun and other popular pure-plays falling in line behind. Omnichannel commerce is retail’s direct answer to the Amazon era. If traditional retailers can leverage their core strength — their brick-and-mortar stores — and master the integrated online and offline experience, they may indeed have the upper hand.  read more…

why in-store tracking won’t be like minority report

June 11th, 2014

by Jim Mortleman

The 2002 science-fiction movie Minority Report is set in a dystopian future where people routinely have their retinas scanned while walking through shopping malls, prompting virtual salespeople to pop up and greet or cajole them with personalised offers and promotions. Change ‘retinas’ to ‘smartphones’ and this is a pretty accurate description of the kind of IT services being touted today to the retail sector and others by some location-based marketing and customer relationship management (CRM) solution providers.  read more…

apple move aims to protect shoppers from secret eyeballs

June 10th, 2014

Upstart Business Journal
by Teresa Novellino

The UpTake: If there’s a privacy revolution in the offing, count Apple in. Beginning this fall, iPhone-carrying consumers will be able to prevent technology firms that track in-store shoppers from creating shopper profiles linked to their devices.

From geofencing to Wi-Fi to Bluetooth, the latest retail technology allows stores to track shoppers upon entry via their smartphones, although not every retailer is upfront about what’s happening. Apple, though, says it can prevent the secret spying with its new operating system.  read more…

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