media coverage

With a team of innovative VoC thought leaders and a solution set that taps into authentic, streaming consumer opinion, OpinionLab frequently garners interest from a wide range of media outlets. Here, a selection of some recent press coverage:

ITA Spotlight: OpinionLab

October 15th, 2015

Illinois Tech

OpinionLab, the longtime leader in Voice of Customer feedback solutions, helps over 300 of the world’s best known brands listen to their customers and take real-time action on what they’re saying. Recent innovation has accelerated OpinionLab squarely into the omnichannel customer journey as pervasive mobility and empowered consumers rapidly redefine how brands interact with their customers. read more…

OpinionLab Introduces Summer 2015 Release of Its Voice-of-the-Customer Solution

August 28th, 2015

OpinionLab today launched its Summer 2015 Release, which ties digital customer feedback—usually submitted through smartphone apps—to particular store locations.

“Companies need to know what is going on at a specific store,” says Rick Blair, chief information officer at OpinionLab. “They’re gathering feedback, but not knowing which store the customer is commenting on is frustrating.”

To get around that, OpinionLab’s Summer 2015 Release comes with a new Location Selector feature that automatically determines the consumer’s location and presents a list of nearby locations on which the consumer can choose to provide feedback. For those customers who have opted not to allow the GPS tracking feature, a search feature lets them input their current locations and search for nearby store locations by ZIP code. read more…

OpinionLab Brings Voice of the Customer to Life with Winter 2015 Release

February 13th, 2015
Leonard Klie

OpinionLab has unveiled its Winter 2015 release, with new features that let users do more with the voice of the customer feedback that they collect.

The Winter 2015 release enables companies to make sense of unstructured customer feedback that comes in via multiple text channels, including in-store surveys, mobile apps, the Web, social media, and email. With that information, companies can then align their organizations around that feedback and ultimately tailor their omnichannel experiences to what customers want and expect. read more…

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