With a team of innovative VoC thought leaders and a solution set that taps into authentic, streaming consumer opinion, OpinionLab frequently garners interest from a wide range of media outlets. Here, a selection of some recent press coverage:
retailers: your surveys are making customers suffer
March 7th, 2014
by Lydia Dishman
If you’ve shopped anywhere within the last years, you’ve certainly had this happen. A cashier presents you with a receipt that would give a roll of toilet paper a run for its money. Then points out how if you just go online and “just take a moment” to fill out the retailer’s survey, you’ll be entered in a drawing to win a prize, a discount on a future purchase, or some other small reward.
Not solely confined to a brick and mortar cash wrap, e-commerce merchants have gotten in the survey game. Many have cleverly leveraged customers’ contact information to send emails shortly after a purchase has been made, asking for feedback about the experience. Not to mention pesky pop-up windows that dot e-commerce and mobile sites.
Global survey company SurveyMonkey estimates it helps its clients (which they say includes 99 percent of the Fortune 500) collect more than 2 million survey responses daily. That translates to billions of surveys per year.
Is all that feedback helping retailers build their brands? “Not at all. In fact, our research shows that surveys can actually damage your brand,” OpinionLab CMO Jonathan Levitt tells FORBES. read more…
5 ways to improve marketing surveys
February 26th, 2014
To survey or not to survey — that is the question in this short-attention-span world of the customer.
Some people claim you can say goodbye to online surveys and argue solicited surveys are pointless. Others, though, say surveys are OK, as long as you tackle the mobile issue.
Are you or aren’t you delivering surveys?
CMSWire talked with Jonathan Levitt, chief marketing officer of OpinionLab, about ways to improve your surveys — and your marketing campaigns. read more…
OpinionLab partners with IBM to make it faster, easier for brands to harness customer feedback across any device
January 14th, 2014
Virtual Strategy Magazine
OpinionLab Customer Feedback App for IBM Commerce Composer for WebSphere Commerce unveiled at NRF Big Show, retail’s premier industry event.
New York, NY (PRWEB) January 14, 2014
OpinionLab, the pioneer and global leader in omnichannel Voice of Customer (VoC) feedback, has expanded its relationship with IBM to allow retailers to more quickly and easily collect and act on real-time customer feedback – and gain a more complete picture of the shopping experience across any device or channel.
As part of the expanded relationship, the company has teamed up with IBM to unveil the new OpinionLab Customer Feedback App at the National Retail Federation’s Big Show on January 12-15, 2014 in New York City. The new responsive design solution leverages OpinionLab’s patented VoC collection and analysis to allow current OpinionLab and IBM WebSphere Commerce retail users to easily collect real-time customer feedback across any device. Users are able to seamlessly implement the new app on IBM Commerce Composer, a new storefront curation tool within the IBM WebSphere Commerce solution. read more…
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