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media coverage

With a team of innovative VoC thought leaders and a solution set that taps into authentic, streaming consumer opinion, OpinionLab frequently garners interest from a wide range of media outlets. Here, a selection of some recent press coverage:


shoppers saying no to in-store snooping

April 22nd, 2014

Retail Wire
by Tom Ryan

According to a recent survey from OpinionLab, eight out of 10 shoppers do not want stores to track their movements via smartphone. Only 12 percent of respondents stated that shoppers should be automatically tracked.  read more…


in-store cell phone tracking pits consumers against retailers

April 17th, 2014

AdAge
by Jonathan Levitt

When it comes to surveillance, NSA whistleblower Edward Snowden knows how to make headlines. In a video keynote at SXSW last month, he implored technologists to use encryption to “fix” the problem of government surveillance. But something quite profound was hidden in the closing minutes of his hyped speech. An audience member asked why it’s acceptable for corporations to track people, but not OK for the government to do so. Part of his answer was that tracking is okay because consumers enter into a voluntary contract with a business. In other words, if you don’t want Facebook to have your data, then don’t use Facebook.

Regardless of your feelings about Snowden, he articulated a feeling that many of us share: There’s a big difference between choosing to share our data and being monitored without our consent. We want to know what is going on (including if our data is safe and how it will be used) so we can decide to jump in — or not.  read more…


survey: shoppers aren’t crazy about in-store smartphone tracking

April 11th, 2014

Wall Street Cheat Street
by Emily Coyle

Location-based technologies are growing in popularity for retailers that want to send offers and messages to customers who are using their mobile phones while shopping, but as it turns out, shoppers aren’t too fond of the idea. According to Fierce Retail, a study conducted by research firm OpinionLab surveyed roughly 1,040 shoppers, and nearly 70 percent of them said they don’t trust smartphone tracking in stores. In fact, the survey found that eight out of 10 shoppers would actually rather opt out of in-store smartphone tracking programs.  read more…

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