media coverage

With a team of innovative VoC thought leaders and a solution set that taps into authentic, streaming consumer opinion, OpinionLab frequently garners interest from a wide range of media outlets. Here, a selection of some recent press coverage:

OpinionLab Brings Voice of the Customer to Life with Winter 2015 Release

February 13th, 2015
Leonard Klie

OpinionLab has unveiled its Winter 2015 release, with new features that let users do more with the voice of the customer feedback that they collect.

The Winter 2015 release enables companies to make sense of unstructured customer feedback that comes in via multiple text channels, including in-store surveys, mobile apps, the Web, social media, and email. With that information, companies can then align their organizations around that feedback and ultimately tailor their omnichannel experiences to what customers want and expect. read more…

Making the case for in-store tracking

October 23rd, 2014
Simon Uwins

Mobile technologies offer tremendous potential to retailers and CPG brands to influence customer behavior in the aisle. However, persuading customers of the benefits of tracking them in-store is clearly a major challenge. An OpinionLab study earlier this year again showed that the vast majority of customers consider in-store tracking unacceptable.

So I was struck by the positive reaction to the recent launch of Facebook Safety Check. This takes potentially sensitive data on location that Facebook already has, and uses it to let friends and family know you’re safe in the event of a natural disaster. There’s no direct benefit to Facebook, they’ve just used location data to create value for their users. The result has been widespread praise. read more…

What Retail Stores Want to Do With Your Consumer Data

October 15th, 2014
Eli Epstein

In 2014, it shouldn’t come as a shock to hear that retailers are monitoring your movements and actions when you shop online.

Online stores commonly track your cookies (check their privacy statement) to find out where you’ve been, what you’ve searched for and what you purchased. Experts call these data points “bread crumbs.” read more…

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