Integration

Many analytics tools reveal what customers do online—how they move through and interact with your website. But that’s only half the story. You also need to understand why.

By integrating OpinionLab voice of customer (VOC) data with web analytics, you promote customer retention by enabling

Proactive identification of problem areas
Fast insight into the reasoning behind user behavior
Efficient management and resolution of problems
Validation of optimization decisions and priorities

For example, if your analytics data reveals a sudden spike in page bounce rate, you can integrate customer-comment reports to learn why people are leaving. Or, if you receive an alert indicating that many page visitors are making negative comments, you can click once to view each user’s analytics data or session replay.

Because our comment cards are page specific and can collect custom variables, OpinionLab VOC solutions can integrate with almost all analytics, as well as tools that support

Multivariate and A/B testing
Session replay
Customer-experience management
Customer-relationship management
Data warehousing

Complementary Solutions

OpinionLab diagnostics integrate with

Omniture
Google Analytics
Coremetrics
Webtrends
Salesforce.com
Tealeaf
ClickTale
Atomic Labs
And more