Business Intelligence

In order to make open-text feedback actionable in real time, OpinionLab has refined the art of structuring unstructured data.

Our real-time business-intelligence module automatically interprets open-text comments, codes customer feedback based on sentiment, and buckets comments according to a standard or customized set of categories.

OpinionLab business-intelligence reports ensure that the people who need to know will know—before anyone else.

How It Works

By combining a proprietary opinion index with our robust natural-language solution, we can structure streaming business-intelligence feedback into generic or custom taxonomies. So you can measure progress over time or track success in comparison to competitors.

Using fully automated artificial-intelligence engines, our back-end system instantly

Interprets qualitative data
Determines comment sentiment
Codes comments against standard categories
Places feedback into thematic buckets
Sorts and analyzes data to generate reports
Filters information to the appropriate party

OpinionLab clients login to their online toolkits to view this data in VoiceMap® and VoicePrint® reports, so managers can quickly identify themes, target volatile issues, and take action.