Reporting

Reporing Our voice of customer (VOC) reports are evaluative, diagnostic, and easily customized.

Back-end toolkits help clients quickly gain an overview of VOC data, then drill down to examine specific problems and opportunities.

Capabilities

When a customer submits feedback, our system collects essential contextual data, including custom variables like frequent-flyer numbers and standard measures such as

Browser
Operating system
Screen resolution
Referring page
Time on page

All this is added to a suite of reports that are visually intuitive and easy to navigate, enabling clients to diagnose problems in real time, then drill down to the granular detail that supports fast solutions.

Standard Reports

Our dynamic reporting tools provide clients with both site-wide and page-specific analytics. So you can view data in a way that either informs long-term strategies or supports page-based troubleshooting and rapid iterative design. All without increasing resources.

Examples of standard reports include the following:

24/7 Metric

This site-wide diagnostic quickly indicates the best- and worst-performing sections of a website and allows clients to drill down to address issues with certain pages, read actual comments, and break down data by specific metrics or contextual data points.

Dashboard

This report gives you real-time access to ratings and comments from any page of your site, enabling you to monitor usability, tweak designs, and track the success of new iterations.

O-Trend

This highly detailed, monthly report maps user experience over a period of time. Many clients consider this report to be their most valuable VOC-tracking resource.