• feedback collection
  • opt-in
  • event driven
  • invitation
  • comment card
  • advanced survey module
• reporting
  • alerts and monitors
  • tracking and benchmarking
  • business intelligence
  • automated user support
  • integration
• client services
• professional services
• research services

Feedback Collection

While our opt-in feedback methodology indeed revolutionized the voice of customer (VOC) industry when we introduced it over a decade ago, our complete suite of listening technologies goes beyond opt in, offering an array of advanced data-collection tools designed to meet the unique and varied needs of any complete VOC program.

Invite Customer Input

The first step in collecting input from customers is to determine how you will invite them to engage with you.

OpinionLab recommends that all clients open a channel of continuous, open-ended listening, but every VOC initiative is unique. So we have augmented our core, opt-in feedback solution with a variety of other tools to

• Support specific studies
• Answer targeted questions
• Encourage greater feedback volume

Whether selecting one method or combining efforts to meet specific objectives, our powerful suite of versatile VOC solutions will support your goals.