November 22nd, 2010
Original Webinar Date: November 18, 2010, 12:00 pm Chicago Time
October 25th, 2010
The mobile era has clearly arrived for consumers and businesses alike. Smart business owners are deploying increasingly robust digital media properties and applications designed to further promote user engagement, create entirely new revenue channels, and drive buzz in the marketplace.
Unfortunately, measurement in the mobile realm is far from easy for businesses.
Join Special Guests Eric T. Peterson of Web Analytics Demystified and Jaclyn Von Oven of Best Buy, plus Mark Krebs of OpinionLab for an informative webcast on the challenges of mobile and multichannel measurement. You’ll uncover a new set of measures that transcends devices, platforms, and channels and has the potential to introduce for the first time ubiquitous measures of success across the entire digital landscape.
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