Case Studies

Cigna Case Study

Cigna is a global health-services company dedicated to helping people improve their health, well-being, and sense of security. This case study focuses on improving customer engagement, wellness, and experience through VoC technology.

Equity Residential Case Study

Equity Residential is the largest publicly traded owner, operator and developer of multifamily housing in the United States with more than 160,000 apartments for rent across the country.

Hotels.com Case Study

Offering bookings at more than one hundred twenty thousand hotels in over sixty countries, Hotels.com services business and personal travelers the world over. This case study combines the what with the why to create actionable customer insights.

Housewares Retailer Case Study

After attempting to collect and manage customer feedback through a homegrown solution, a major retailer of furniture and household goods changed its strategy, turning to enterprise OpinionLab listening technologies.

Large Retailer Case Study

In an effort to improve products and merchandising, a large US retailer sought to augment an already strong web-analytics program with the attitudinal data available through OpinionLab VOC systems.

Success Stories

Retail Success Stories

From e-commerce sites to brick-and-mortar outlets, major retailers worldwide leverage real-time customer feedback to improve processes, products, and services company wide.

Success Stories

OpinionLab customers use our real-time feedback solution to improve user experience, measure the impact of marketing efforts, and promote goodwill among customers.

OpinionLab Overview