![[+] Feedback](/onlineopinionV5/sm_565656_oo.gif)
FeedbackE-mail Feedback
A company’s outbound e-mails are the voice of the brand, and it is important to understand how that voice resonates with customers.
Whether looking to gauge the success of e-mail marketing programs or supervise service teams, OpinionLab e-mail feedback tools allow clients to monitor consumer response to outgoing e-mails in real time.
This system, known as O-Mail, is easy to implement and manage: by adding a [+] feedback link to outgoing newsletters or e-mail signatures, OpinionLab clients stream e-mail-specific feedback data into reporting toolkits in real time, so stakeholders can easily track consumer response to individual e-mails or employees as comments flow in.
O-Mail for Customer Service
Add a feedback link to employees’ e-mail signatures to collect comments about individual customer-service representatives.
Voice of Customer (VOC) data flows in on an employee-specific basis, allowing managers at every level to monitor feedback about specific team members, departments, and regions.
O-Mail for Marketing Campaigns
O-Mail listening technologies track customers’ reactions to promotional e-mails and newsletters.
Administrators can customize VOC data displays with the click of a button, allowing for easy, real-time comparisons among different designs or campaigns.
