The Mobile Measurement Framework

by Eric Peterson, Web Analytics Demystified, Inc.

The mobile era has clearly arrived for consumers and businesses alike. Phones and mobile devices provide engaging and delightful experiences, rapidly transforming from telephonic tools to a complete, “always-on” connection to the digital universe.

Taking advantage of device evolution, smart business owners are deploying increasingly robust digital media properties and applications designed to further promote user engagement, create entirely new revenue channels, and drive buzz in the marketplace. And despite all of this activity, one has the feeling that the mobile revolution is only getting started.

Unfortunately, measurement in the mobile realm is far from easy for businesses.

This white paper addresses the challenges of mobile and multichannel measurement and proposes a new set of measures that transcends devices, platforms, and channels and has the potential to introduce for the first time ubiquitous measures of success across the entire digital landscape.

Complete the download form to the right for your complimentary copy of the white paper.