Listening Technologies

At the very least, you need to listen to your customers. But how should you collect that feedback and organize the data? And what should you do once you have?

OpinionLab is known as the enterprise customer-feedback solution because we’re experts at helping clients answer these questions.
Our feedback-collection tools can be implemented at a wide range of digital and traditional touch points, including

Websites
Mobile sites and apps
Social-media touch points
E-marketing campaigns
Employee e-mails
Online advertisements
Brick-and-mortar stores
PDFs
Software
Videos
Intranets and extranets
Gadgets and widgets

We also offer a variety of feedback-collection methodologies:

Opt in
Event driven
Invitation
Comment card
Advanced survey module

And our robust back-end reporting system structures VOC data in a way that reveals important patterns and trends.

Insights Gained

OpinionLab clients use our solutions to

Understand customer needs
Enhance marketing and communications
Identify opportunities to expand products or services
Measure the impact of initiatives and offerings
Improve customer experience

And in the process, they build goodwill and brand equity, shrinking the emotional distance between their customers and their brand.