Successful customer acquisition, engagement, and retention begin with a holistic understanding of consumer behavior and attitude. But many brands today operate on inadequate information.
Behavioral analysis tools provide insight into what customers do. But that’s only half the story. To make that data actionable, brands also need to understand the reasoning behind consumer behavior: the why factor. That’s where OpinionLab comes in.
To help our clients marry behavioral and attitudinal customer insights, OpinionLab has formed strategic partnerships with a wide range of cutting-edge analysis vendors. Due to the custom, location-specific nature of our Voice of Customer (VoC) solution, we can integrate with most any tool, including:
- Web analytics
- Multivariate and a/b testing
- Session replay
- Customer-experience management
- Customer-relationship management
- Data warehousing