Successful customer acquisition, engagement, and retention begin with a holistic understanding of consumer behavior and attitude. But many brands today operate on inadequate information.
Behavioral analysis tools provide insight into what customers do. But that’s only half the story. To make that data actionable, brands also need to understand the reasoning behind consumer behavior: the why factor. That’s where OpinionLab comes in.
To help our clients marry behavioral and attitudinal customer insights, OpinionLab has formed strategic partnerships with a wide range of cutting-edge analysis vendors. Due to the custom, location-specific nature of our Voice of Customer (VoC) solution, we can integrate with most any tool, including:
- Web analytics
- Multivariate and a/b testing
- Session replay
- Customer-experience management
- Customer-relationship management
- Data warehousing
Complementary solutions and service providers include
Clarabridge’s sentiment and text analytics software enables companies to achieve an universal view of their customer feedback by transforming text-based customer feedback into valuable insight. When analysis includes as many listening posts as possible, companies gain a more universal view of the customer with qualitative analytics that can be utilized across the spectrum of departments in your organization.
ClickTale is the industry leader in Customer Experience Analytics (CEA), providing businesses with revolutionary insights into their customers’ online behavior. Over 70,000 businesses rely on ClickTale to optimize website performance, improve usability and dramatically increase conversion rates. ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up.
Cloudmeter, a pioneer in the area of big data capture and analytics, was one of the first companies to identify the potential and needs around leveraging the massive amounts of data that flows though companies’ networks. Its first products, Pion Enterprise and Pion Replay, are widely used by customers to better understand and react to end users’ online behavior and experiences.
Ensighten offers the industry’s first Real-Time™ Tag Management System built for the needs of sophisticated enterprise websites. An intuitive interface empowers digital marketers to easily add, remove, or modify any third-party digital marketing tag or pixel in real-time, without IT or agency dependency.
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
The IBM Digital Marketing Network in the cloud helps chief marketing officers (CMOs) and their teams more quickly and easily integrate new marketing services to measure and improve their effectiveness in real-time. Part of IBM’s Smarter Commerce initiative, the IBM Digital Marketing Network can syndicate real-time analytics to any marketing service such as Google Display Network, Doubleclick Search and Badgeville, to help marketers create a more consistent and compelling customer experience based on individual buyer behaviors.
KANA makes every customer experience a good experience. As the leader in Customer Experience Management (CEM), KANA gives managers total control over the customer service process, so they can take care of their brand while taking care of customers. By unifying and adapting customer journeys across the contact center, Web site and social community, KANA’s solutions have reduced handling time, increased resolution rates and improved NPS at more than 850 enterprises, including half of the Global 100 and more than 200 government agencies.
Moovweb offers products and services that help customers quickly take advantage of the mobile revolution. The cloud-based platform uses a patented site virtualization and transformation approach that offers the flexibility and power to deliver incredible mobile customer experiences while at the same time leveraging 100% of existing Web investments. No expensive re-coding. No synchronization headaches. No scaling issues. The Moovweb platform has served billions of mobile page views for an amazing set of customers; they power mobile websites, apps, and tablet solutions for Macy’s, Golfsmith, Seagate and dozens of other businesses.
Netbiscuits is the global leader in software solutions for adaptive mobile web experiences used by brands worldwide. Their solutions are powered by the cloud-based Netbiscuits Platform – tools that help to reduce cost and time-risk in developing mobile web applications to deliver a customized and superior mobile user experience across all mobile devices. Netbiscuits hosts in excess of 300,000 mobile web apps and sites on our platform, and is supported by a comprehensive ecosystem of web infrastructure vendors and system integrators.
Numeric Analytics is the leading organization in North America focused on Digital Marketing, Interactive Marketing Optimization and Marketing Automation. Numeric Analytics provides next generation marketing technology consulting to help clients create a data-driven marketing organization and achieve a sustainable competitive advantage. Some of the leading Fortune 1000 organizations look to Numeric Analytics for guidance on their business intelligence and marketing automation.
Now there’s a single service that includes everything digital marketers need to get ahead. Adobe Marketing Cloud gives you a complete set of analytics, social, advertising, targeting and web experience management solutions and a real-time dashboard that brings together everything you need to know about your marketing campaigns. So you can get from data to insights to action, faster and smarter than ever.
To thrive in today’s customer empowered environment, brands need to deliver the best customer experiences when, where and how customers want it. Oracle RightNow Cloud Service combines Web, Social and Contact Center experiences for a unified, cross-channel service solution in the Cloud, enabling organizations to increase sales and adoption, build trust and strengthen relationships, and reduce costs and effort. RightNow’s service enterprise platform provides transparent reliability, unmatched security, and total Cloud freedom for mission critical customer experience delivery.
Salesforce.com is the enterprise cloud computing leader. Their social and mobile cloud technologies—including our flagship sales and CRM applications—help companies connect with customers, partners, and employees in entirely new ways.
Stratigent has been transforming the way organizations leverage data to make decisions since 2002. Today, Stratigent is a pioneer in the multi-channel analytics space, with the industry’s most talented team of business and technical consultants. The company’s blend of deep technical and strategic skills sets Stratigent apart from other consultancies in the industry and are an attribute to all client engagements.
TagMan is the leading global provider of tag management, marketing data, and marketing attribution solutions. TagMan helps marketers improve website performance and take control of marketing tags to reveal the true impact of advertising spend and drive revenue through tag-powered, quality data.
Tealeaf provides visibility, insight, and answers for companies doing business online. Tealeaf’s powerful customer experience analytics empower companies to optimize ebusiness by eliminating obstacles that block successful conversions or completion of business processes. Its deep insight enables you to answer many of the most compelling, yet difficult questions that plague ebusiness executives: “Why are my conversion rates down?” “Why is my business growth not over-achieving against market growth rates?” “Why can’t we resolve more customer issues in our web call centers?”
Tealium’s technology streamlines digital marketing complexity, while providing a key platform for exchanging data with digital vendors. Tealium offers the industry’s most comprehensive and easy-to-use tag management solution, empowering business users to manage their tags across multiple digital touch points — web, mobile, video — with point-and-click simplicity. Using Tealium, marketers can increase campaign efficiency and results, simplify web analytics deployments, and improve site performance and conversions. Tealium also provides a powerful source of customer data to help marketers improve the effectiveness of their customer acquisition and retention campaigns.
Unica – a leading provider of innovative marketing solutions is now part of the new Enterprise Marketing Management (EMM) group at IBM. This new group at IBM represents the rich combination of the Coremetrics and Unica acquisitions and is an integral part of IBM’s Smarter Commerce Initiative.
In a busy and complex world, where everyone and everything is connected by technology, experiences matter more than ever. Usability directly impacts the quality of an experience, while great experiences create the loyalty and trust that enable brands to grow and companies to thrive. Usablenet’s mission is to be a strategic partner to clients by creating and delivering great experiences across all channels.
The field of digital measurement and analysis has undergone a profound transformation in the past five years. What was once a “nice to have” for business owners who wanted to keep track of their online marketing investments has become a top-five leadership initiative within the global Enterprise. But not every company is “good” at analytics; Web Analytics Demystified estimates that some 90% of the global investment in digital measurement technology is wasted due to inefficient implementation, inexperienced resources, and poor governance.
Webtrends dramatically improves digital marketing results for many of the world’s most admired and innovative companies. Their solutions have set a gold standard for innovation, performance and value since we helped establish the web analytics industry in 1993. Their diverse products and services portfolio includes customer intelligence and behavioral segmentation, targeting and scoring, optimization and testing, mobile and social apps creation and Facebook Page management, professional consulting services, real-time web analytics, unified digital analytics across mobile, social and web, and general digital marketing wizardry.