history
Like many great ideas, OpinionLab was born on a cocktail napkin.
It was 1998, and we were sketching out plans for a quick, online rating system: a convention that any industry could turn to for insight into their customers and the consumer landscape in general.
No one had done it before. But we’ve always been visionaries, and it didn’t take us long to recognize that the idea had wings. Within no time, patents were filed, prototypes were built, and clients were signing on.
For many years, adoption of our enterprise Voice of Customer (VoC) solutions spread virally, growing on the strength of our powerful stream of VoC innovations. New clients joined as they heard about our pioneering solution and began recognizing our [+] feedback symbol on sites all over the web.
Over the years, our breakthrough, opt-in data-collection system evolved to include a holistic suite of VoC research tools available at every brand touch point, including
And our feedback-management and reporting engine expanded rapidly, helping clients better acquire, engage, and retain new customers through real-time VoC interpretation and actionable analysis.
As a 14-year-old SAAS company, OpinionLab has seen its share of ups and downs—names have changed, products have come and gone, economic shifts and new technologies have forever altered the business landscape. But through it all, we’ve consistently grown revenue, year after year.
Today, we’re growing faster than ever before. We like to think this is because, as a Voice of Customer company, we’re committed to listening to our own clients—and responding to their input. We think it’s made all the difference. And we’d be happy to talk about why.
One or more patents owned by OpinionLab apply to this site and to the features and services accessible via the site. Portions of this site operate under license of one or more patents: 6,421,724; 6,606,581; 6,785,717; 6,928,392; 7,085,820; 7,370,285; 7,478,121; 7,809,602; 7,827,487; 7,865,455; CA2,489,322; CA2,490,828; 7,970,887; 8,024,668; 8,037,128; 8,041,805; 8,082,295; 8,332,232. OpinionLab also has rights to patents owned by Lodsys.