CX LabNotes Blog

Three ways to ensure your CX initiatives drive desired business outcomes

May 15, 2018

I just returned from a fantastic two days in New Orleans at the CXPA Insights Exchange.  New Orleans is one of my favorite cities – it had been over a decade since I have been there and it was great … Continue reading

2017 proves a productive year for OpinionLab CSR team

March 6, 2018

[+] Impact, which spearheads OpinionLab’s Corporate Social Responsibility efforts, did some fun and rewarding activities over the past year. Back in May, one of our developers, Mitchell Szczepanczyk who taught our “Hour of Code” lesson to a Chicago Public school … Continue reading

How blockchain is shaping customer experience

February 14, 2018

Guest post from Tim Carrigan, Consulting VP at Andrew Reise. 2017 was a year that ushered in several new words into our vocabulary … fake news, fidget spinners, and of course … Bitcoin. While we will intentionally avoid discussion on … Continue reading

Omnichannel experiences are critical but must drive tangible business benefits to be successful

January 16, 2018

“Omnichannel” has been a buzz word in CX circles for a while now. Which makes complete sense. Whereas before you were in control, your customers now want to engage with you on their terms whenever and however they want. And … Continue reading

What your CX program can learn from my five-year-old daughter

December 19, 2017

My strong-willed daughter just turned 5 and I have noticed a recent change in her vocabulary as her favorite word is shifting from “no” to “why”.  She still uses “no” a bit more than I would prefer but “why” is … Continue reading

Why your biggest CX issues shouldn’t always be your top CX priorities

November 9, 2017

Improved customer experience can have huge and widespread impact on success against broader business objectives – such as increasing revenue and improving customer loyalty. But only if they’re focused in a way to drive biggest bottom-line impact. I’ve worked with … Continue reading

How to nail a successful website redesign in six steps

October 24, 2017

A website redesign is a commonly employed tactic for companies seeking improved digital results. The thought process goes something like: I’m not achieving the traffic, engagement or sales I want online because my site sucks. That may very well be … Continue reading

Since when did CX become a “Game of Thrones”?

September 12, 2017

You’d have to have been starved of internet access not to realize the Game of Thrones (or GoT for short) season finale aired recently. I’m a big fan of the show, having seen all episodes and read all the books. … Continue reading

How to deliver superb omnichannel CX in a digital world according to 24,000 consumers globally

August 29, 2017

Omnichannel CX and how to optimize across channels is a huge challenge in today’s increasingly digital world. And with little wonder. A google of “omnichannel CX stats” and “omnichannel stats” quickly reveals that: 98% of Americans switch devices in the … Continue reading

Crowdsourcing your QA – how to tap into direct, indirect and inferred VoC to deliver an optimal website redesign

August 17, 2017

After leading a dozen or so major website redesigns, I am familiar with the euphoric thrill of publishing and propagating a new website.  It’s the realization of months of iterative discovery, creation and testing. Many times, however, the celebration is … Continue reading

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