case studies — mypoints

MyPoints.com (Nasdaq: MYPT) is a leading provider of member-driven Internet direct marketing services. The Company's flagship service, MyPoints^®, features a True Opt-in^® database of more than 16 million members and provides advertisers with an integrated suite of rewarded media products-including enhanced email and dynamically-served web offers through which to target, acquire and retain customers.

An OpinionLab client since early 2001, MyPoints utilizes OnlineOpinion's O-Trend report and 24/7 Metric to analyze user feedback collected via "O" -- OnlineOpinion's unique data collection system. Additionally, MyPoints has helped OpinionLab design, test and implement O-Mail, OpinionLab's innovative technique to capture user feedback from within an HTML email.

"MyPoints has always prided itself on being customer-centric," said MyPoints' Senior Vice President, Sales. "There remains no better way to improve our business than by listening to our customers. To do so, we chose OnlineOpinion, because it has become the standard technique to collect continuous, page-specific user feedback on the Web."

"The feedback we've received from the OnlineOpinion system is incredibly constructive," remarked MyPoints' Vice President, Strategic Business Analysis. "Within a very short time period, we were able to identify areas of strengths and weaknesses on our website and adjust accordingly. And because MyPoints customers expect the website to constantly improve to suit their needs, we continue to receive insightful user feedback months after initially deploying the OnlineOpinion system."

	Timeframe	May 1, 2001 - May 31, 2001
	Ratings collected	32,341
	Average # of ratings	1,043 per day; 7,303 per week
	# of pages rated	15
	# of CDU ratings	276
	# of comments	232
	Analysis tools used	24/7 Metric Toolkit and O-Trend report