• listening technologies
• structuring feedback
• actionable data

Structuring Feedback

OpinionLab has licensed a fully automated artificial-intelligence engine that automatically interprets, buckets, and reports unstructured feedback.

 

This natural-language solution is the world leader in text structuring. In fact, it’s the same technology the government uses to interpret communications.

 

And it’s incredibly smart. Smart enough to read a comment that begins “I really like your site but,” and know that it is negative feedback. And smart enough to clearly recognize the difference between user-experience feedback and pure business or brand intelligence.

 

Within seconds, this platform and our proprietary listening technologies

• Interpret qualitative data
• Code comments against standard categories
• Place feedback into thematic buckets
• Sort and analyze data to generate reports
• Filter information to the appropriate party

 

Automated Structuring of Qualitative Data

In some cases, customer feedback is clear, easily confirmed, and actionable: “There are rats in the dumpster behind your store on Main Street.”

 

Other comments might justify further action or research: “Your competitor has a great new package that all my friends are talking about.”

 

Other types of feedback should be directed to a relevant stakeholder for immediate analysis: “I won’t buy from your company as long as you advertise on that website.”

 

Our system sorts, interprets, and distributes such unstructured comments in real time. Which means the people who need to know will know—before anyone else.

 

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